There are a number of Conference Call Providers in the market and the entry of new players in the industry is huge with a new player entering the market very frequently. AT&T is the research place of the facility of conference calls and this company introduced the Conference Call to the industry and after that many Conference Call Providers came in to existence and developed on this technology to cater in a better manner to the customers through market research. The Conference Call Providers have various tariff plans and the customer is very much confused in selecting the tariff plan and most of them get confused in selecting the provider itself. There are two broad technologies in the mobile phone segment including GSM and CDMA services and the conference call can be made in both the types. The growth of 3G in mobile phones has raised the expectations of the customers to a new level and the Conference Call Providers are trying to meet this expectation with many new value added services and features in their mobile phones. Customers are much cost and quality conscious and when the quality falters, the switch over cost to other Conference Call Providers is very minimal and hence the competition is very intense in the market with the bargaining power of buyers at the maximum. I remember an incident where a business person sewed the Conference Call Providers for offering poor quality of service in the court and received a huge compensation from the service provider as a compensation for the business loss. The business person has paid a premium amount to avail the conferencing call facility from the service provider and when he arranged for a conference call, the quality was so poor and the client face was not at all visible and due to poor communication and organizing the client did not offer the project to the business man and he sewed the Conference Call Providers in the court and got a good lump sum amount from the company as a compensation for the loss. Hence it is of utmost importance that the Conference Call Providers must consider offering quality service to their customers or face the consequences. Sometimes there will be a network failure and the conferencing call will get disconnected automatically irritating the participants. Hence it is also advised to the customers to select a reliable and high quality service provider to make conference calls.